Better Milk, Better You? Coca-Cola Thinks So

TechnoScience as if People Mattered

Please note: This post has been co-authored with Kate Tyrol 

“Believe in better.” Better nutrition. Better health. Better taste. Better farming practices. Better land use. Better cow care. Better milk. Coca-Cola’s new dairy product, Fairlife, brings with it these great promises, hoping to fill a perceived void in a market of consumers increasingly interested in healthy food, animal welfare, and environmental sustainability. But, is this claim of “better” the most appropriate metric for judging this novel product, or does it unintentionally continue to drive the problematic notion that companies and their technologies are increasingly defining our identity for us?

Coca-Cola’s broad claims to “better,” as they pertain to Fairlife and consumer health, seem suspect when critically evaluated. While it may prove “better” to some consumers, its framing and presentation in the marketplace depend on and reinforce the marginalization of women and the poor.

Context: The Fairlife Story

Inspired…

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chocolate-milk-ban

school milk debate: it doesn’t have to be black & white … or chocolate & white.

Chocolate milk.

Is it a powerful punch of nutrients in one pint of delicious energy drink, or every nutritionist’s worst nightmare? Well, one of my friends posted this article, “10 reasons for serving flavored milk in schools,” on her blog’s Facebook page, and I couldn’t keep my mouth shut. My comment turned into almost a full-length blog post in itself, so I figured I would transfer my discussion here.

As a student with an animal/dairy science background, I agree with almost everything the article’s author, a registered dietician, had to say in support of flavored/chocolate milk. As the author writes, the United States Congress passed the Healthy Hunger-Free Kids Act in 2010, giving the Department of Agriculture more purview in controlling foods sold in cafeterias across the nation. Recently, there has been an increased emphasis on eliminating sugar from the American (kid’s) diet — with one significant culprit being the seemingly innocent, beloved chocolate milk. Continue reading

easton corbin: igniting the farmer in all of us

Through a growing partnership between the National FFA Organization, Ram Trucks, and country artist Easton Corbin, celebration of The Year of the Farmer has been in full-force at both the national and local FFA chapter levels. (Photo Credit: National FFA Organization)

Through a growing partnership between the National FFA Organization, Ram Trucks, and country artist Easton Corbin, celebration of The Year of the Farmer has been in full-force at both the national and local FFA chapter levels. (Photo Credit: National FFA Organization)

This story was featured on the homepage of the 86th National FFA Convention & Expo, where I served as an intern reporter in the newsroom. The full, original story can be found here.

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Maybe it’s not what he was referring to in his hit-single “All Over the Road,” but Easton Corbin has spent this year traveling the roads of rural America to meet with FFA chapters and members around the country. Continue reading