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media, mood manipulation, and morals

If you read anything news-related, it’s likely you heard about last week’s ethics and privacy discussions surrounding Facebook and social science research. Essentially, a paper was published by a team of researchers from Cornell University and Facebook—”Experimental evidence of massive-scale emotional contagion through social networks“—through the Proceedings of the National Academy of Sciences (June 2014), which says to have physically manipulated the news feeds of thousands of Facebook users to control the emotions of their perceived-networks, to ultimately analyze their not-in-person emotional responses.

The research findings are fascinating. They’re simply described in the following excerpt from the paper Abstract:  Continue reading