chipotle, and now panera: the advertising fiend

I wrote a post similar to this last year, titled: “The Dark(ish) side of Chipotle.” I am saddened to find myself returning to this negativity while discussing another of my favorite college-student-hang-out places, Panera Bread. I’ve caught a few glimpses of Panera’s new marketing scheme on the television:

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farm bill mayhem: what about SNAP?

In a recent New York Times Editorial, the editors lambasted John Boehner’s lackluster, seemingly carefree attitude towards separating SNAP, the Supplemental Nutrition Assistance Program that feeds 47 million Americans, from the original Farm Bill.

I am by absolutely no means defending the House’s decision to strike out the SNAP program. I think it was irresponsible, potentially throwing away an important bargaining chip for agriculturalists to pass the “farm” side of the Farm Bill. However:  Continue reading

monsanto’s to bee or not to bee solution: RNA interference

It does not take long walking through a field this time of year to realize that something is missing: Bees. The reason? Honeybee Colony Collapse Disorder (CCD). Why? Nobody knows, but many scientists believe it to be caused by an invasive species of mites. Regardless, the mites certainly aren’t helping. What we do know, however, is that this is a BIG problem. Bees are absolutely vital to pollinating the plants that make our food.

CCD was first observed in the United States in 2006; since then, commercial beekeepers have reported losses of over 30% of their colonies. In a Petition to Congress, Continue reading

a primer in genetically modified organisms

For anyone interested in a brief overview of genetic engineering in our food supply — from someone a bit more “reputable” than a lowly agriculture-studying undergrad — I highly recommend taking the time to watch this lecture. Dr. Kathryn Boor, Dean of Cornell’s College of Agriculture & Life Sciences, along with Dr. Margaret Smith, Professor of Plant Breeding and Genetics at Cornell, discuss the misconceptions and concerns surrounding the controversial use of genetic engineering in food agriculture.

(The lecture itself is barely half an hour, so no excuses!)

My favorite line, “In the world of marketing, the consumers always win.”