Better Milk, Better You? Coca-Cola Thinks So

TechnoScience as if People Mattered

Please note: This post has been co-authored with Kate Tyrol 

“Believe in better.” Better nutrition. Better health. Better taste. Better farming practices. Better land use. Better cow care. Better milk. Coca-Cola’s new dairy product, Fairlife, brings with it these great promises, hoping to fill a perceived void in a market of consumers increasingly interested in healthy food, animal welfare, and environmental sustainability. But, is this claim of “better” the most appropriate metric for judging this novel product, or does it unintentionally continue to drive the problematic notion that companies and their technologies are increasingly defining our identity for us?

Coca-Cola’s broad claims to “better,” as they pertain to Fairlife and consumer health, seem suspect when critically evaluated. While it may prove “better” to some consumers, its framing and presentation in the marketplace depend on and reinforce the marginalization of women and the poor.

Context: The Fairlife Story

Inspired…

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chocolate-milk-ban

school milk debate: it doesn’t have to be black & white … or chocolate & white.

Chocolate milk.

Is it a powerful punch of nutrients in one pint of delicious energy drink, or every nutritionist’s worst nightmare? Well, one of my friends posted this article, “10 reasons for serving flavored milk in schools,” on her blog’s Facebook page, and I couldn’t keep my mouth shut. My comment turned into almost a full-length blog post in itself, so I figured I would transfer my discussion here.

As a student with an animal/dairy science background, I agree with almost everything the article’s author, a registered dietician, had to say in support of flavored/chocolate milk. As the author writes, the United States Congress passed the Healthy Hunger-Free Kids Act in 2010, giving the Department of Agriculture more purview in controlling foods sold in cafeterias across the nation. Recently, there has been an increased emphasis on eliminating sugar from the American (kid’s) diet — with one significant culprit being the seemingly innocent, beloved chocolate milk. Continue reading